If you peek at TikTok or Instagram, you’ll notice countless videos filled with interpretations of Hailey Bieber’s iconic beauty, from the cat-eye at the 2019 Met Gala to her dewy, glowing skin. as TMZ It was recently reported that the star has now filed legal documents for her beauty brand. What does this mean for society? More videos not only repeating her look, but also using the same products.
In pursuit of the rights to the name “Rod”, Bieber’s middle name, the model recently filed for a trademark for the brand. according to TMZ, Rod can be used in “beauty and wellness products, bath products, beauty creams, personal cleaning products, cosmetics, makeup, perfume, hair care and skin care.”
While we have a good feeling about Rhode Beauty, this isn’t Bieber’s first rodeo in the cosmetics world. In 2019, Bieber introduced a brand for “Bieber Beauty,” which is rumored to be a line of skin and body care products. according to blast, It was later rejected by US patent and trademark officials due to possible confusion with pre-existing trademarks owned by her husband, Justin Bieber.
Recently, the star and bareMinerals ambassador has been posting a lot about her skincare concerns and treatments on Instagram. In a recent blog post, her friend and singer Justin Skye commented on “Skin Queen” cosmetic chemistry commented on a chain of hearts. Could Rhode Beauty Be Our Next Favorite Celebrity Skincare Brand? We just have to wait and find out.
Updated on 1/12/22
In a recent photo posted by Bieber’s makeup artist, Nina Park, Rhode’s newly created Instagram page is tagged, meaning the brand is close to launching it. If you take a look at the page’s bio, you’ll find it says “rhode skincare,” which gives us a bigger hint than ever about the category of what’s to come. While we don’t know the exact launch date, Zoe report He writes that Bieber gave us a hint in November, when she spoke lightly about the upcoming launch on her YouTube. “Rodd has been working for a very long time, and he is very close. He is coming in 2022, and I am very excited. That is all I can say for now.”
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